There are a lot of churches out there sending their sermons out to the interwebs. Many of them could be done better because they are making one or more of the “mistakes” below. If you are making any of these mistakes then you are hurting the chances of listeners coming back or deciding to visit in person.
1 Not Posting Sermons
Okay maybe I’m cheating on this first point but really, I check out a lot of church websites and a majority of them either don’t have sermons posted or the sermons that are there are really old. I give the churches with old sermons credit. At least they tried. Maybe the one guy that knew how to make it happen left the church for one reason or another. Maybe they just fell behind and got overwhelmed with the mountain of CDs on their desk waiting to be ripped. It can be hard to keep up with. That brings me to my next point.
Consistency is key! Ask any blogger, podcaster or youtuber and they will tell you that consistency is the most important part of keeping people coming back. Just one or two times checking for the latest sermon and it hasn’t been posted and they lose interest and stop checking. You want to double your engagement? Have a promptly and consistently posted sermon that sends out a notification of the new post.
3 Missing the Opportunity to Talk to the Listener
You know they are listening (that’s why they call them a listener) so talk to them by adding an intro and/or outro to your sermons. This is a huge opportunity to develop a connection or relationship with the listener. Thank them for listening, invite them to join you in person, tell them where to find more sermons, and encourage them. Hearing this week after week will make them more comfortable to come in person.
4 Not sharing on Social Media
If you have a Facebook page for your church and are not re-posting your sermons there, you are missing out. If you don’t have a Facebook page for your church, get one. Just your sermons being there and being interacted with will get them in front of others that don’t attend a church and may not be believers at all. This is content marketing and will get people thinking about your church whether they listen or not. When they do decide to attend a church you’re on their mind.
5 Bad Audio Quality
If your sermon sounds like it was recorded through the drive-thru speaker at Taco Bell, then your listeners aren’t going to stick around. Bad audio quality is one of the biggest reasons that listeners stop listening. Audio quality is so important that in video production people are taught that you can get away with subpar video but your audio quality better be good or people won’t stick around.
6 Posting Video
I know, I know. I’m going to get some pushback on this one but for the most part people don’t want to watch your sermon. One exception is, if they are watching the sermon live and it is produced well enough to give them the sense of being there. I guess if you have hearing impaired people tuning in for closed caption and/or sign language that is different too. Most people, however, prefer not to be tied to the screen when listening to your sermon. They would rather listen in the car, at the gym, at work, etc. It really opens up the possibilities. So, if you are on the video sermon train then you should, at least, consider making your sermon available as audio also. Maybe re-evaluate the money and resources you are putting into video and is it really worth it.
So if you are making any of these mistakes, fixing them could be the difference that causes listeners to stick around and even become visitors. If you would like help with any of this or would like to automate the whole process of posting your sermons check out www.closersharing.com.